VOL. 03 — THE OPEN CART

Most launches fail before the doors even open. Not because the course is bad. Not because the audience is too small. But because the launch itself was thrown together in the wrong order — wrong emails, wrong timing, wrong offer structure, wrong pricing anchor. And then the instructor concludes "cohorts don't work" and goes back to underselling their expertise.

The Open Cart is the exact 21-day sequence that turns a warm list of any size into a fully sold-out launch — whether you sell a $200 mini-course or a $2,000 flagship. Pre-launch, open cart, mid-launch dip, close cart, post-launch. Every phase, every email, every social post, every cart-close scarcity tactic that actually works (and the ones that only hurt trust).

WHAT'S INSIDE

- The 21-Day Launch Timeline used by instructors doing $50K to $500K launches
- The Pre-Launch Warm-Up: 14 days of content that pre-frames the sale without ever mentioning it
- The Open Cart Email Sequence: 9 emails in 7 days, word-for-word framework
- The Mid-Launch Dip Playbook: what to do when day 3 goes silent (this is where most launches die)
- The Cart Close Sequence: the 48 hours that make or break the launch
- The Post-Launch Debrief Template: how to squeeze another 10-15% in revenue from every launch you already ran

WHO IT IS FOR

Instructors who have a course (or are about to launch one) and are tired of "throwing something up and hoping." The operational playbook for treating launches like the revenue events they are.

FORMAT

Instant download · 104 pages · PDF plus 21-email swipe file and launch calendar template